Blogs are dynamic websites that can be updated easily. These are the better option of a lot of webmasters these days and they are fast replacing static websites too. Static websites are the website format normally used by corporations and organizations. Personal internet users, on the other hand, prefers blogs because they are much easier to use and maintain.
But in my experience blogging is over looked by most internet marketers, and online business owners as well for that matter, because they have to ‘work’ at producing quality and reader relevant content on a regular basis. How do I know follow me are overlooked? Easy… The internet marketing students and online business owners I regularly coach never discuss blogging! Sure they’ll talk all day about PPC, Google slap, SEO… but never blogging.
Generally the product can be yours, or it can be someone else’s product (this is called affiliate marketing). In many cases however, the product is simply a free offer that generally has a slightly higher priced up-sell to a “better offer”. A common product here is one that shows you how to get involved with internet marketing or methods of making money on the internet.
Some people have found out that online blogs can also be used to sell products. In fact, an entire industry has evolved around commercial blogging and ways to market them. Some of these commercial blogs appear in the same journal style as the most popular blogs, while others do not look any different from a regular commercial website.
Other people simply keep blogs to get the word out about new products or promotions. A company may keep a blog to keep readers interested in what they have to offer. This is easy and free advertising. Likewise, new internet entrepreneurs have gotten their feet wet with blogs by promoting affiliate products and selling advertising.
Well, even as good as this comment is, what if it is from a site that is not congruent with my market? Or, what if their site has no page rank, traffic, etc; etc?
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