Over the past weekend, I was attending an internet marketing seminar. I learned so much stuff that I will write about in future articles. Which while I am at it brings up the subject of ongoing education. What are YOU doing to learn more about your niche or profession? And if you need help, why don’t you find a coach or an organization that can get your business to where you want it to be? Nuff said.
Locate every competitor on your level (or within reasonable range) and create an “inner circle” of friends or business peers. These are people you can interview or be interviewed by, exchange links with, joint venture with, etc. Stop looking at them as competition, and start looking at how you can leverage each others’ position in the marketplace!
Before you hammer out any plan you ought to take some time to do a little research and find out how others are using social media. What are they using it for? How much are they spending on it? Who are they hiring to help them? What innovative campaigns are they using for marketing their businesses through social media?
11. ENGAGE: It is important you don’t just blast out “noise”. Listen to what your customers have to say. Respond when somebody posts on your Facebook wall. If you see a new Twitter Follower who has a common interest, send them a message. get inspired is about conversations and relationships. Inspire your audience and they will follow you, listen to you and engage. Engagement leads to conversation which leads to a relationship built on trust and value added. It is not until after you have INSPIRED and CONNECTED with your target audiences that you will ACHIEVE the business goals and objectives you are seeking.
Social media is essential to large companies in the 21st century. Modern consumers are discerning and intelligent. They want companies to be responsive and transparent. Social media allows your company to hear from and speak with customers, address their concerns, and generate positive feelings about your brand.
SM is for every company. Wrong! Your company is going to be competing with hundred other social media profiles firms in your space to get the attention of online gurus. If your company sells office products, you should probably save your money. I once had a competing recruiter ask a client who was in telecommunications hardware if the marketing person in which they needed to hire had to have experience in the medium. If none of your main competitors have an Alexa rating under 200,000, then creating a buzz through these types of platforms will cost too much money and probably won’t have much effect.
Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.
Interact. This is supposed to be social media after all! People will usually be interested in talking to you and finding out more about what you have to offer–don’t keep them hanging. If you start to give people the impression that you do not care about them, they will soon not care about you. Do a check at least once a day to see whether anyone has emailed you, asked a question, or is seeking any kind of input from you.